The Fair Trade organization is one that works to promote the actual fairness in the import/export industry. In lesser developed countries, where their main exports are primarily organic things like roasted coffee beans, bananas, and other crops, farmers have less support when it comes to the international wholesale selling of their products. They’re generally overshadowed by larger, more powerful corporations that have the resources to more cheaply and quickly import and export goods on a daily basis.
Fair Trade in Action
Especially for farmers in very rural parts of the world, Fair Trade works to make sure that their efforts and labor are properly compensated. For example, most small coffee farmers live and work in areas that are not easily accessible and don’t always have access to credit. This makes them susceptible to middle men who pay cash for their coffee at a fraction of its real value. What Fair Trade does is create open lines of communication between these farmers and importers while guaranteeing the farmers a minimum price for their goods. This works to create a relationship of long-term sustainability which, in turn, more fairly compensates the farmers producing crops like coffee.
As a small, community-oriented business ourselves, we understand the plight of farmers all around the world and work with Fair Trade to ensure that the suppliers of our fresh roasted coffee are being treated fairly.
If you’re interested in Fair Trade, fresh roasted coffee, contact us at: (603)-737-2000