Know Your Roasts

Posted by 3dcart SEM Team on 1/27/2015

Coffee aficionados know just how they like it.  To them, coffee is more than just a drink, it’s a ritual.  It’s how they start their morning off, get through a slow day at the office and often how they cap off a perfect dinner and dessert.

Many coffee drinkers buy the cheapest at the grocery store or order a popular concoction at the drive-thru coffeehouse.  Sadly, they don’t know what they are missing.  Drinking quality coffee can be a real culinary treat.  Savoring the tastes of perfectly roasted bean and knowing you are not just getting a fine tasting bean but one that is organically grown.

For the coffee drinking novice, the first step to fully appreciating your brew is to learn which roast is the one that best suits your palate.  Light, medium, medium-dark and dark are the four categories of roasts. 

Light roasts are light brown in color and are generally preferred for milder coffee varieties.  There will be no oil on the surface of these beans because they are not roasted long enough for the oils to break through to the surface

Medium roast is medium brown in color with a stronger flavor, and a non-oily surface.  This roast is commonly referred to as the American roast because it is generally preferred in the United States.

Medium—dark roasts feature a rich, dark color with some oil on the surface and with a slight bittersweet aftertaste.

Dark roasts are shiny black beans with an oily surface and a pronounced bitterness.  The darker the roast, the less acidity will be found in the coffee beverage.  Dark roast coffees run from slightly dark to a charred color.

You can’t truly enjoy a cup of coffee until you have full knowledge of what roast your taste buds prefer, and when conducting your taste bud survey, using the finest, organic beans is the way to go!